Advertising Marketing Case Study
Implementasi Jasa SEO, SEM, dan CRO Pabrik Aluminium untuk Mencapai Marketing Qualified Leads (MQLs): PT Jaya Abadi Sinar Alumindo
It Started with Trust
For three years, RHP helped a young entrepreneur grow his business so fast through digital marketing that he had to turn away orders. That entrepreneur was the son of JASA’s founder. When his father finally decided to take JASA online, he didn’t shop around, he called us. One family’s trust, passed from son to father, launched everything that followed.
The Challenge:
Started from Zero
No website. No SEO. No ads. No digital traffic. Sales ran entirely on family networks and word of mouth. The mission: turn the internet into JASA’s most powerful revenue engine from scratch.
The Strategy:
What We Built (in 14 Months)
Website Development:
Custom WordPress site on Divi, designed and launched in 2 weeks.
Every element engineered to convert:
High-intent keywords in the hero section, streamlined navigation, conversion-focused CTAs, social proof, mobile optimization, and reduced form friction. The homepage doubles as the primary landing page for all traffic.
SEO at Scale:
30 articles/month, full on-page optimization, technical SEO, Google Analytics & Tag Manager implementation, continuous keyword strategy and website audits. Multiple keywords now appear in Google AI Overviews and Gemini AI.
Precision SEM:
Google Ads targeting high-intent B2B buyers with strategic keyword-to-copy alignment, CPA bidding optimization, and location targeting, all on just Rp 5 juta/month.
CRO:
Homepage structure mirrors the B2B buyer’s decision journey. Copywriting connects directly with high-intent buyers, building trust from first scroll to final CTA.
The Results
| Metric | Before | After |
| Digital Presence | None | 420+ Page 1 keywords |
| Monthly Leads | 0 from digital | ~500 WhatsApp chats/month (~16/day) |
| Cost per Lead | N/A | ~Rp 10,000 per WhatsApp click |
| Ad Budget | N/A | Rp 5,000,000/month |
| Homepage Engagement | N/A | 70% scroll to bottom, 20% visit inquiry page |
| International Reach | None | Won a Japanese mall aluminium tender via digital |
Momentum began at 3 months. Peak performance start at 9 months.
The Ultimate Compliment
5 months ago, JASA’s founder told us: “Do whatever you want.” Not because he disengaged, because he trusts us completely. The leads haven’t stopped since. 500 chats a month, every month, like clockwork.
Why RHP
We focus on bottom-of-funnel conversion from day one. We don’t start with branding, we start with revenue. Because only through real business results can our clients grow, and only through their success do we sustain ours. JASA went from invisible to international in 14 months. What could we do for yours?
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