Background: BCT Music, an event organizer based in Taiwan, plans to invite Raisa to hold a concert at Zepp New Taipei. Their target audience includes Indonesian migrant workers (TKI) and university students in Taiwan, particularly in Taipei, Taichung, Taoyuan, and Kaohsiung.
Challenge: BCT Music need to inform their target audiences about the upcoming concert with Raisa at Zepp New Taipei, Taiwan, to ensure ticket sales.
Strategy: We collaborated closely to ensure ticket sales by providing an event ticketing system capable of on-site ticket scanning. Additionally, we offered social media marketing services to promote their content and reach their specific target audience.
Result: Our d-day ticketing system successfully handled 60 users per minute over 1 hour period with approx. 3600 total users from 405.139 impressions, 150.018 reach, 69.847 post engagements, and 1.232 link clicks on Instagram
BCT Music
Event Ticketing System and Social Media Marketing
Background: BCT Music, an event organizer based in Taiwan, plans to invite Raisa to hold a concert at Zepp New Taipei. Their target audience includes Indonesian migrant workers (TKI) and university students in Taiwan, particularly in Taipei, Taichung, Taoyuan, and Kaohsiung.
Challenge: BCT Music need to inform their target audiences about the upcoming concert with Raisa at Zepp New Taipei, Taiwan, to ensure ticket sales.
Strategy: We collaborated closely to ensure ticket sales by providing an event ticketing system capable of on-site ticket scanning. Additionally, we offered social media marketing services to promote their content and reach their specific target audience.
Result: Our d-day ticketing system successfully handled 60 users per minute over 1 hour period with approx. 3600 total users from 405.139 impressions, 150.018 reach, 69.847 post engagements, and 1.232 link clicks on Instagram
